Our Story: How Charming Misfit Came to Be

Charming Misfit started right here in San Diego, with a love for this amazing city and the people who make it what it is. We're all about representing the vibe of San Diego and spreading that energy beyond just SoCal.

We created this brand to inspire everyone to bring their creative dreams to life. Coming from humble beginnings, we know what it’s like to hustle for your dreams. This journey has been especially meaningful as it’s also dedicated to our son, Ezra. It’s been a long road to bring him into this world, and everything we do is about building a better life for him. He inspires us every day, and we want to keep growing—both for him and for ourselves.

At the end of the day, we're just here to have a good time and not take life too seriously. We're all about good vibes, great style, and enjoying the ride.

-Jiovani & Ken, Owners